Books as Lead Magnets: How Service Businesses Use a Book in Their Sales Funnel

Books as Lead Magnets: How Service Businesses Use a Book in Their Sales Funnel

Books as Lead Magnets: How Service Businesses Use a Book in Their Sales FunnelZelda Fogle
Published on: 06/08/2026

Discover how business owners turn a published book into a lead generation asset, building trust, filtering prospects, and shortening the sales cycle before the first call.

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Don’t Be a Secret Agent Author: Why You Need to Keep Marketing Your Book

Don’t Be a Secret Agent Author: Why You Need to Keep Marketing Your Book

Don’t Be a Secret Agent Author: Why You Need to Keep Marketing Your Book

Zelda Fogle
Published on: 25/08/2025

Too many authors write incredible books and then tuck them away like classified files—never letting the world see the impact they were meant to make. Writing the book is just the beginning. The real mission? Getting it into the hands of readers, again and again. Don't be a secret agent author!

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Evergreen Marketing Tactics for Nonfiction Books That Keep Selling Long-Term

Evergreen Marketing Tactics for Nonfiction Books That Keep Selling Long-Term

Evergreen Marketing Tactics for Nonfiction Books That Keep Selling Long-TermZelda Fogle
Published on: 29/05/2025

Discover timeless, low-maintenance marketing strategies to keep your nonfiction book selling long after launch day. These evergreen tactics help you stay visible, build authority, and grow your audience over time.

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Marketing 101: How Building Connections with People Can Boost Book Sales

Marketing 101: How Building Connections with People Can Boost Book Sales

Marketing 101: How Building Connections with People Can Boost Book SalesZelda Fogle
Published on: 23/05/2023

A few reasons why building relationships with people is an essential marketing tactic that can help boost sales and your reputation as an author and professional in your field.

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